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No joke: Qualcomm's Snapdragon prototypes don't use Snapdragon /

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No joke: Qualcomm's Snapdragon prototypes don't use Snapdragon

Written by Administrator

Friday, 11 January 2008

Filed under: Cellphones, CES, Handhelds

We seriously have no idea what Qualcomm was thinking here, but it turns out that those two so-called "Snapdragon prototypes" being shown at CES this year... wait for it... don't use the Snapdragon platform. Now, that would've been just fine with us had Qualcomm made it clear that they were built using its existing chipsets, but they didn't. Here's the best part: Qualcomm actually contacted us with a minor correction on our original story (they wanted us to point out that their ARM-based cores are highly customized) without bothering to mention that our "Snapdragon-powered" statement was not accurate. Anyway, it turns out that the Anchorage and Fairbanks prototypes are merely meant to demonstrate "examples of what Snapdragon-enabled devices will feature," which begs the question: if the current MSM series chipsets are capable of the same functionality, aren't those probably the wrong features to be demonstrating? That behavior walks a fine line between poorly executed PR and outright deception, Qualcomm, and we'd ask that you not let it happen again.

[Thanks, Sascha]

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