Marketing Management

 

A Framework for Marketing Management- Second Edition

5 stars (Excellent condition - textbook with library binding) - The book arrived swiftly and in excellent condition. I did not know what to expect for the library binding, but I have been very happy so far. It is a plain hardcover with a piece (color) of the original softcover professionally glued to the front. The content is exactly as it should be. Much better durability and great quality. Smooth transaction process, no snags and no problems. 3 stars (It's good, but the discribution of it should be more specific) - Actually, it's an international version. Therefore,the saler should mark this on his or her remarks. 2 stars (A Framework for Marketing Management, Second Edition) - I ordered this book over 1 month ago - I have NOT received it yet. I am wondering what happened. ...
Prentice Hall :: Business & Economics & Marketing & General :: Marketing Management :: Marketing - General :: Marketing :: Management :: Entrepreneurship :: Business&Economics :: Bu :: A Framework for Marketing Management- Second Edition

 

Marketing Management

5 stars (Marketing Bible) - This book by Marketing Guru Philip Kotler is a Bible you must read before starting your career in Marketing. ' Marketing Management ' mainly focuses on strategic decisions of a marketer, such as positioning, segmentation, startegies at different stages of product life cycle, brand building strategies, etc. It is better to finish 'Principles of Marketing' first to understand the strategies in marketing management. A joy to read, with great case studies and online companion site. 4 stars (A Marketing textbook for students, not managers) - No doubt this book is a classic in Marketing - most any MBA program in the world has this book as required, if not optional, reading. If you're taking an academic Marketing class, you'll probably be required to buy this, and rightfully so. If you need a desk reference on Marketing, again this will be a good read. That said, it is a very long and detailed read that covers Marketing definitions, Marketing gurus, Marketing tactics, Marketing strategy... The whole 9 (or 10?) yards. In being everything to everyone, the book loses some of it's strength. If your interests are less broad and academic, the book is too broad. Interesting in improving your advertising? There's more precise books out there. Interested in applied Marketing Strategy? Again, there's more focused books available than even just reading Kotler's sections. 5 stars (An absolute masterpiece) - It's not an easy task to thoroughly review and summarize such a vast discipline as Marketing. Prof. Kotler's book is definitely the best choice for those wishing to start learning Marketing from scratch as well for those experts wishing to review or deepen their knowledge through the extensive bibliography which is provided. The reading is easy and enjoyable, thanks to pictures, examples from everyday's life and common Marketing mistakes that make you master the art of observation and strategy. It would have been useful to dedicate a chapter o...
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